All this time the internet cafe is really not so much competing with each other, but with alternative ways of access to the network. And in recent years - alas! . Even the total growth of the Internet audience in Russia does not contribute to their prosperity: the number of customers internet cafe frozen at the level of 2.4-2.5 million. As the study of fund ... But he and the other way to be online pales in comparison to the successes of home Internet, which was preferred for 58% of users: an inexpensive ...
The difficulties of the genre.
Another attack for internet cafes - wireless access, which is developing at an impressive pace in the capital. A simple restaurant or coffee shop, get an access point Wi-Fi, partly converted to an internet cafe in malicious competitor. One network Yandex. WiFi in Moscow is now over two hundred points, and access to the network, they provide free. As Helen explains Kolmanovskaya, editor in chief of Yandex, the hardware costs are minimal point - a few hundred dollars plus a monthly fee of less than two hundred dollars. These expenses, compared with a turnover of institutions are insignificant, but it is important to create an additional comfort for visitors.
It seems that the already hard bread, internet cafes are trying to discourage all sides. ... - But it was once the main idea of this business! ...
Is it really a diagnosis? . Do not facing extinction and the Moscow institutions of a similar genre?.
The players themselves are not inclined to indulge in market pessimism.
- All the time I spend a parallel with the grain, - says Nina Galkin, director of training and consulting center online ... - Internet in the modern world has become the ... The volume of information increases every year several times, and there is growing at the same pace of Internet access points? .
- Movie theaters are still operating, but people keep going to the movies, despite the fact that the houses of all DVD-players and recorders.
Clearly define the scope of a segment of Internet cafes is almost impossible. One thing is clear: for eleven years, a truly large networks and are not formed. The biggest players in Moscow today - is Cafemax, Netcity and Timeonline. In the network in the capital Cafemax six internet cafes, plus one each in St. Petersburg and Almaty. Netcity has long existed as a network of only two schools. Timeonline opened in 2001 in a shopping center, ...
- Segment practically developed in recent years, and it is connected, first of all, the high cost of rental of premises, which is also very difficult to find, - said Victor Sapeshko (... - New projects are started and now, but 80% of them are unprofitable, often deliberately.
Not a single access.
From an organizational point of view of business internet cafe is a relatively simple. ... Everything here is once established, and then only controls. And no logistics ... As often happens in those kinds of businesses, which are low barriers to entry ( according to experts, open an Internet cafe in the capital of medium-sized can, with initial capital of 50,000 dollars), is a rather high ...
In theory, the possible formats in the form of three businesses: computer club, in which the main subject of lease - computer games, internet club, where gaming is added to the service access to the Internet, and Internet cafes (the volume model, which combines computer . In practice, the division is rather conventional - it all depends on how the institution is positioning its owner. How do whatever it was called (... Indeed, otherwise threatening to narrow range of customers to the guests and the Muscovites, who have no computer at home.
To wrest at least some users of home computers, internet cafe capital must constantly be on the cutting edge of progress in respect of the ... Full upgrade of the computer park segment experienced players recommend to carry out at least once a year or two - and not gradually, but once. In the past few years has become a standard to create a separate institution in the VIP-zone with increased comfort, a ... Dr.. ) And an extended package of software installed.
Many owners deliberately involve social function inherent in the format of Internet cafes, and try to turn his institution into a place of communication for any specific category of clients, to create a unique atmosphere.
And finally, the principle of ... For example, Internet Center ... Over time, the emphasis in the company's activities have changed. As Nina says Galkin, CEO of the company, now in the income structure of the company, only 20 % of implementation, 50% - training programs, and 30 % - Internet cafe. It is not without the help of ...
- Itself a ... - Many of them rent a computer for five hours - as a temporary office.
Network Cafemax originally conceived as a combination of public Internet access to business center for seminars and conferences. But very soon the company went a step further and began to take part of the area travel agents, salons digital photography, catering, etc. Dr.. As it turned out, these types of businesses can live together under one roof and together generate a good stream of visitors.
The very market situation makes Internet cafe to resort to a ... The difficulty is that each new ... The operator of Internet cafes are not always beneficial and interesting to engage in non-core areas. For example, when first opened Timeonline, she managed the company operating in the coffee lounge. Later on, it was decided to abandon.
- However, just go and deprive visitors of coffee, we could not, - said Ekaterina Zhuravleva, CEO of ... - If only because of the stereotype: if there is Internet access, coffee should also be. The yield, we have found in bringing subtenants, in this case coffee ... Then we realized that customers will be pleased to have on hand, and photo services, but for high-quality printing is actually needed to establish a separate business. Much faster and more convenient place as sublessee, who will be engaged in a familiar thing for him where he is - a true professional.
The owners of Internet cafes in recent years to modernize the business excel format. In the vast country has seen a half dozen ...
Small- small more.
In the current situation in the segment, the competition of single internet cafe with the networks - the theme is not the actual. History knows many examples of how to segment an inglorious death of network projects, and a long and happy existence of single. Networker actually sometimes easier to live. As explained by the Roman Privalov, General Director of ...
Lone have to rely on their own strength and make its way to success through the competent and proper positioning of the concept. A very revealing story of a computer club ... This small family-owned company ( started with ten computers, now they are - thirty-five), which feels good in a residential area. The club is designed for local enthusiasts online gaming and Internet users. Range of visitors is almost unchanged - come only ...
- We were lucky - told Dadynskaya Rice, owner of the club - almost from the very beginning, we bought the building in the property. Rivals at first was very much, and Internet cafes in the area were growing like mushrooms. But now within two miles there is not one - the high cost of renting ruined. And this business for singles are not too promising: low income, and expenses at the start is very important - we took out a loan and pay off for two years. And this is taking into account the fact that the interior design area served personally.
Most importantly, according to the owners of ... Profits on their assurances, just enough to adequately provide for the family. Now, however, to open a similar facility, they would not.
centrifugal circumstances.
What are the prospects of further development they see in front of the main players of the segment of Internet cafes in the circumstances? . But as for the regions, there is essentially nothing yet started - said Ekaterina Zhuravleva (Timeonline). - However, there are people and need the Internet, perhaps less - many people still write paper letters, and do well at the same time feel ...
- This business in the regions there is still potential for development - agrees Sapeshko Victor (... - It's only in big cities access to the Internet is not considered to be something special, and is perceived as familiar as the street lighting. Another thing - a small provincial town, where Internet cafes are still the most popular way of accessing the World Wide Web.
The mere fact that home computers and home Internet in regions much smaller than in the capital, inspired by the Moscow networkers. On his desire to go ...
Internet cafes in the details.
The total amount of investments in the middle opening an Internet cafe ( 25 computers ) in Moscow, according to experts, will be not less than 50,000 dollars.
The main items of expenditure:.
• PCs - from 25 thousand dollars;.
• furniture (the most economical option ) - 4000 dollars;.
• running and configuring local area network - 2000 dollars;.
• Internet connection, including payment for three months - more than one thousand dollars;.
• Rent of the premises of approximately 120 square. m ( a sleeping area, ground floor, not on the first line of houses ) - about 8000 dollars for three months;.
• payroll - from two thousand dollars per month;.
• the monthly cost of maintaining computer equipment, advertising and pr. - One thousand dollars.
Exit to the operating break-even point with the right management is possible in 3 months.
To improve the profitability of the experts consider it essential to work round the clock, the presence of VIP-zone, additional services and combining with other types of businesses ( catering, digital printing, etc. Dr.. ).
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